SEO Training: Mastering the Core Concepts

Unlock the full potential of your website with our comprehensive SEO Training Course, designed and led by SEO expert Darren McManus. With over eight years of agency-side experience, Darren has a deep understanding of all aspects of SEO and a proven track record of driving organic traffic, visibility, and conversions for a diverse range of clients.

Course Overview

It’s 2024 – Google is looking for more than just keywords! Find out how search engines work and what you can do to keep them happy in the long term.

The key to sustainable, long term SEO gains is not to focus on SEO tactics and content that you think will trick the current Google algorithm into ranking your site well, but rather to really focus on delivering an excellent UX and genuinely useful content to your end-user as well as showcasing your authority to search engines to ensure that they trust you and your content.

I have been delivering SEO training for organizations and individuals for years including as a trainer for:

I have also spoken at large conferences and events on the latest SEO practices including at:

My SEO Training Course will soon be available online as a self-guided e-learning course. The course is structured to provide you with the the knowledge and practical skills needed to cut through the noise and focus on long term, sustainable SEO growth. Whether you’re a beginner looking to understand the basics or an experienced marketer seeking to refine your strategies, this course covers it all. 

In the meantime, I also offer bespoke SEO training either in-house or online via Zoom. Such training will follow a similar structure to the online course but with tailored examples and exercises based on your specific organisation, industry and goals

Course Outline

Understand the fundamental concepts of SEO and its significance in the digital marketing landscape.

Learn about the the evolution of Google’sS SERP over time and different types of search results including Google’s Search Generative Experience.

Gain insights into the core elements of Google’s ranking algorithm – crawling, indexing and ranking.

Discover the three key pillars of SEO: Technical SEO, On-Page SEO, and Off-Page SEO.

Dive deep into the technical aspects of SEO, including site speed, site structure, XML sitemaps, and robots.txt files.

Learn how to carry out keyword research and mapping. Master the art of creating high-quality, SEO-friendly content that resonates with your target audience. And learn how to format it in a manner that increases it’s ranking potential.

Learn about the importance of building trust through relevant backlinks. Learn some strategies for enhancing your website’s authority through effective link-building techniques.

Understand the latest controversial update to Google’s SERP – Google’s Search Generative Experience (SGE) and its impact on SEO. And learn how to convince Google to mention your brand and link to your content.

Why Choose This SEO Course?

  • Expert Instructor: Darren McManus, with his extensive experience and award-winning strategies, brings practical insights and real-world applications to the course.
  • Comprehensive Curriculum: Covers all aspects of SEO, ensuring you have a well-rounded understanding of the field.
  • Hands-On Learning: Interactive lessons and practical exercises to apply your knowledge effectively.
  • Stay Updated: Keep up with the latest trends and updates in SEO, including AI and new Google algorithms.

SEO Training Testimonials

One of the best sessions ever! I loved the technical depth and actionability of this session.
Founder University Attendee
Awesome presentation! One of my favorites; wish there was more time.
Founder University Attendee
I appreciated that he didn’t dive right in the weeds but worked down from a high level approach.
Founder University Attendee

Join the Waitlist / Request Bespoke Training

The online course is not live just yet. If you’d like to join the waitlist for the course or discuss a tailored SEO training session for your business, get in touch via the form below.