Expert SEO Consultancy
Helping organisations across Ireland, the UK & USA to drive relevant, organic traffic to their websites.
I work with organisations across Ireland, the US and UK on the 3 core principles of SEO which have been proven to deliver long term positive SEO results, namely Technical SEO, Content Strategy & Optimisation and Authority Building.
My Approach to SEO
Every passing year brings with it hyped up new tactics that are presented as a kind of silver bullet for SEO. Often these tactics come about as a result of ranking factor studies that look at correlation between high ranking pages and hyper-specific single factors. Whilst these studies are interesting, and no doubt can offer a level of insight, there are two very important things to bear in mind:
- Correlation ≠ Causation
- Google’s search algorithm (and those of other search engines) is constantly learning and updating itself – a quick fix for today won’t necessarily be a long term SEO silver bullet.
Before focusing on the latest emerging hyped up tactics, I work with my clients on the 3 core principles of SEO, that have been proven to contribute to positive SEO results over the long term. These “3 Pillars of SEO” are:
- Technology i.e Technical SEO
- Relevance i.e Content
- Authority i.e. Inbound Link Profile
I have worked on these 3 Pillars of SEO with clients across Ireland of different sizes, in different industries, with different goals and in collaboration with content, hosting and development teams, have achieved sustained long term SEO growth every time.
Collaboration between these teams is critical to SEO success – I’m an SEO consultant – I’m not a developer, I’m not responsible for your website hosting and I’m not the best placed person to write content about your business – any SEO consultant that claims to be able to improve your SEO performance on his/her own is not being 100% honest.
What About GEO?
Generative Engine Optimisation (GEO) – optimising your visibility in platforms like ChatGPT, Google AI Overviews and other AI-powered search experiences – is the latest development to generate a lot of hype in the SEO industry.
My view is that GEO is important, but it isn't an entirely new discipline and it doesn't require throwing out everything we know about SEO.
The fundamentals are largely the same: Technology, Relevance and Authority. Your website needs to be accessible and understandable to search engines and AI crawlers, your content needs to be relevant and useful, and your business needs to demonstrate authority and trust.
What is changing is the weighting of those factors. In particular, brand authority and off-site signals (what other credible sources say about your business, where you're mentioned and how strongly your brand is associated with a particular topic) are becoming increasingly important.
So I don't believe businesses need a completely separate "GEO strategy". They need a strong SEO strategy that recognises how search is changing and ensures their brand can be found, understood and trusted by both traditional search engines and generative AI platforms.
SEO Services That I Offer:
SEO Audits
eCommerce SEO
AEO / GEO
Site Migration SEO
New Website SEO
AIO Impact Review
Who I Work With:
Whilst I'm based in Galway most of the time (though I tend to travel and work from colivings across Europe), I work with businesses and organisations across Ireland, the UK, Europe and the US. I've worked with clients across a wide range of sectors and markets, providing everything from one-off SEO audits to ongoing consultancy and strategic support. You can read about my experience across some key markets below:
Galway
Dublin
Cork
USA
