SEO Support for New Websites

Launching a new website is an opportunity to get the SEO foundations right from the beginning, rather than trying to fix problems once the site has already been built and launched.

Many important SEO decisions are made during the planning and development of a website – from site architecture and URL structure to navigation, internal linking, page templates and the content itself. If SEO isn't considered until the end of the project, some of those decisions can be difficult or expensive to undo.

Without proper SEO planning, a new website can launch with:

• A site structure that doesn't reflect how your potential customers actually search, limiting the number of relevant searches you can target.
• Missing or poorly optimised landing pages for important products, services, locations or topics.
• Technical SEO issues that make it more difficult for search engines to crawl, render, understand or index the website.
• Weak internal linking and navigation, leaving important pages buried within the site.
• SEO requirements that require additional development work after launch, when they could have been incorporated during the original build.

I'll work alongside your designers, developers, content writers and other stakeholders during the planning and development process to make sure SEO is considered as the website takes shape.

All this will ensure that you end up with a website that has a logical structure, strong technical foundations and relevant landing pages aligned with how your target audience searches – giving you a much stronger foundation for long-term organic growth.