eCommerce SEO Consultant
Providing eCommerce SEO Audits & Strategy to Organisations across Ireland, UK & USA
Ecommerce SEO is about more than just making your product pages rank. As an eCommerce SEO consultant with 10 years of experience, I help ecommerce businesses build the technical foundations and search-focused category structure they need to capture more relevant searches, drive qualified traffic and increase their visibility in Google and AI-powered search.
Build Your Ecommerce Website Around Search Intent
A technically sound website is the foundation of good ecommerce SEO. Your site needs to be crawlable, indexable, fast and properly structured.
But the real opportunity lies in creating specific landing pages for the searches your customers actually make.
Rather than trying to make one broad category page like “Lawnmowers” rank for everything, we can create targeted entry points for different types of searches:
- Lawnmowers
- Electric Lawnmowers
- Cordless Lawnmowers
- Robot Lawnmowers
- Self-Propelled Lawnmowers
- Petrol Lawnmowers
- Bosch Lawnmowers
- Lawnmowers Under €500
- Lawnmowers €500–€1,000
The more relevant and specific your landing pages are, the more opportunities your website has to appear for the searches that matter to your customers.
What's included in an eCommerce SEO Package?
eCommerce SEO Audit
I will…
- Review your existing category and subcategory structure.
- Identify opportunities to create more granular landing pages based on search demand.
- Develop a structure covering different product types, features, applications and other relevant searches.
- Identify opportunities to increase your website’s search footprint.
eCommerce Topic Research
I will…
- Identify the topics and searches your target customers are interested in.
- Analyse search intent and commercial relevance.
- Map topics to existing pages and identify gaps.
- Find opportunities for new ecommerce landing pages.
Category & Subcategory Strategy
I will…
- Conduct a comprehensive audit of your ecommerce website.
- Review crawlability, indexability, site architecture and technical SEO.
- Identify issues affecting website performance and search visibility.
- Review product schema.org markup and other structured data.
- Assess Google Merchant Center configuration and product feeds.
- Identify existing SEO opportunities and areas for improvement.
Ecommerce Landing Pages
I will…
- Identify the most valuable new entry points into your website.
- Recommend landing pages for specific product types, brands, price ranges and other relevant searches.
- Prioritise opportunities based on search demand, relevance and commercial value.
- Ensure each page has a clear search intent and purpose
On-Page SEO Recommendations
I will…
- Provide recommendations for page titles, headings, content and internal linking.
- Ensure landing pages are aligned with their target search intent.
- Recommend ways to optimise existing category, subcategory and product pages.
Technical SEO Recommendations
I will…
- Provide practical recommendations to improve crawlability, indexability and website performance.
- Review Core Web Vitals and other technical performance factors.
- Identify technical issues that could limit organic visibility.
Product Schema.org & Merchant Center
I will…
- Review Product, Offer, Review and other relevant structured data.
- Identify opportunities to improve product eligibility and visibility in search.
- Review Google Merchant Center configuration and product feed setup
Internal Linking & Site Architecture
I will…
- Develop recommendations for connecting category, subcategory and product pages.
- Ensure important landing pages can be easily discovered by search engines.
- Build an internal linking structure that supports your wider ecommerce SEO strategy.
Ongoing Reporting, Consulting & Growth
I will…
- Regularly monitor organic search performance and identify new opportunities.
- Provide ongoing SEO advice and consulting as your website, products and search landscape evolve.
- Review the performance of new and existing landing pages.
- Identify opportunities to expand your search footprint based on emerging topics, trends and customer behaviour.
- Continuously refine and prioritise your ecommerce SEO strategy based on results.
Recent eCommerce Client Highlights
I spent 12 months working with this ecommerce store:
A new client that I’ve spent just 2 months working with:
I've been working with Darren on a large-scale SEO project over the past several months and have found the experience thoroughly positive from start to finish. He is extremely professional and consistently goes above and beyond to support us. Importantly, he takes the time to patiently explain SEO concepts and terminology to those of us who aren't well versed in the field, which has made the whole process much easier to navigate.
We've already seen fantastic results, including increased impressions, clicks, and organic search traffic. I would highly recommend Darren to any business looking for an SEO consultant who combines real expertise with genuine care for his clients.
