SEO Guest Speaker
I provide practical, jargon-free talks on SEO, search and the changing digital landscape for conferences, industry events, company events and educational programmes.
I’ve spoken at events including SearchIRL, DC Startup Week and 3XE, delivered talks and workshops at numerous internal agency and company events, and worked as a digital marketing tutor as part of both the Enterprise Ireland New Frontiers programme and Founder University.
My talks focus on making SEO understandable and useful, whether the audience is made up of marketers, business owners, founders, developers or people with little previous experience of SEO.
SEO Talks That Go Beyond the Latest Fads
SEO changes constantly, but I’m generally less interested in giving audiences a list of “10 SEO hacks” than helping them understand how search actually works and how it fits into the wider digital landscape.
My talks combine practical SEO experience with a broader look at how search behaviour, websites and digital marketing are changing and are grounded in my experience working in SEO rather than built around selling a particular platform, tool or methodology.
That means I can talk about where SEO works, where it doesn’t, how it interacts with other marketing channels, and how developments such as Generative AI are genuinely changing search without pretending that every new acronym requires businesses to reinvent their strategy.
The objective is for people to leave with a clearer understanding of the subject and something useful to think about or apply afterwards.
Sessions can be adapted to suit the audience, from introductory talks for founders and business owners to more detailed sessions for experienced marketing and digital teams.
SEO Guest Speaker Topics
Talks can be developed around the needs of your event or audience, but topics can include:
- SEO Fundamentals: A practical introduction to how search engines work, what influences organic visibility and where SEO fits within a wider digital marketing strategy.
- SEO in the Age of Generative AI: A practical look at what AI search, AI Overviews and LLMs actually mean for SEO, making a distinction between meaningful changes from some of the hype surrounding Generative AI.
- SEO, AEO & GEO: What these increasingly common terms actually mean, where they overlap and what businesses should realistically be doing differently.
- eCommerce SEO: How eCommerce businesses can improve organic visibility through site structure, category and product optimisation, technical SEO, content and authority.
- SEO for Business Owners & Founders: An accessible introduction to SEO designed to help non-specialists understand where SEO can add value, what they should prioritise and what questions they should be asking.
- SEO for Startups: A practical guide to building SEO into your startup from the beginning, including where to focus limited time and budget, identifying realistic search opportunities, getting the fundamentals right and avoiding costly SEO mistakes as your website and business grow.
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