WordPress SEO Expert
I provide SEO consultancy for WordPress websites, helping businesses increase their organic visibility through technical SEO, site architecture, content optimisation and internal linking.
My Approach to WordPress SEO
Having worked with WordPress websites across a wide range of industries, themes and page builders, I understand both the flexibility the platform provides and the SEO issues that can arise as websites grow and evolve.
WordPress is one of the most flexible platforms to work with from an SEO perspective. Pages, templates, navigation, internal links and metadata can generally be changed relatively quickly, without the development constraints that can make SEO implementation difficult on other platforms.
That flexibility can also create problems. Page builders and plugin-heavy websites can introduce significant WordPress bloat, affecting performance and generating unnecessary code, scripts and functionality.
There are also plenty of WordPress SEO opportunities that are commonly overlooked. Something as simple as properly configuring blog post and category permalink structures, for example, can create a much cleaner and more logical site architecture.
And because WordPress makes it so easy to create new content, I regularly encounter the consequences of human error accumulated over several years – hundreds of manually created tags, thin archive pages, redundant categories, outdated content and other low-value URLs that search engines are being asked to crawl and index.
My approach is therefore to take advantage of what WordPress does well – flexibility, control and the ability to implement SEO improvements quickly – while cleaning up the technical, architectural and content issues that can accumulate as a WordPress website grows.
My Approach to WordPress SEO
Having worked with WordPress websites across a wide range of industries, themes and page builders, I understand both the flexibility the platform provides and the SEO issues that can arise as websites grow and evolve.
WordPress is one of the most flexible platforms to work with from an SEO perspective. Pages, templates, navigation, internal links and metadata can generally be changed relatively quickly, without the development constraints that can make SEO implementation difficult on other platforms.
That flexibility can also create problems. Page builders and plugin-heavy websites can introduce significant WordPress bloat, affecting performance and generating unnecessary code, scripts and functionality.
There are also plenty of WordPress SEO opportunities that are commonly overlooked. Something as simple as properly configuring blog post and category permalink structures, for example, can create a much cleaner and more logical site architecture.
And because WordPress makes it so easy to create new content, I regularly encounter the consequences of human error accumulated over several years – hundreds of manually created tags, thin archive pages, redundant categories, outdated content and other low-value URLs that search engines are being asked to crawl and index.
My approach is therefore to take advantage of what WordPress does well – flexibility, control and the ability to implement SEO improvements quickly – while cleaning up the technical, architectural and content issues that can accumulate as a WordPress website grows.
Site Architecture & Permalinks
WordPress gives you a lot of control over how content is organised, but the default setup isn't necessarily the best setup for SEO.
I'll review how pages, posts, categories and other content types fit together and whether your URL structure reflects that hierarchy. Commonly overlooked improvements can include customising blog post and category permalinks rather than simply accepting the WordPress defaults.
I'll also look at navigation and internal linking to make sure important pages are easily accessible and that related content is logically connected.
The flexibility of WordPress means these types of structural improvements can often be implemented relatively quickly compared with more restrictive platforms.
Index Bloat & Content Clean-Up
One of WordPress's biggest strengths can also become one of its biggest SEO weaknesses: it makes creating new pages and content extremely easy.
I've encountered WordPress websites with hundreds of tags created manually over the years, each generating its own thin archive page. Add categories, author archives, date archives, attachments, outdated posts and other automatically or manually generated URLs and Google can end up crawling a lot of pages that provide very little value.
I'll review what's actually being indexed and identify content that should be improved, consolidated, redirected, removed or excluded from search engines.
The objective is a cleaner website where search engines spend more time crawling and indexing the content that actually matters.
WordPress Bloat & Performance
WordPress performance can vary enormously depending on how the website has been built.
Feature-heavy themes, page builders such as Divi and Elementor, large numbers of plugins and third-party scripts can introduce unnecessary HTML, CSS and JavaScript and contribute to poor Core Web Vitals and slower page loads.
I'll identify where WordPress, your theme or your plugin stack may be contributing to performance issues and distinguish between problems that genuinely warrant attention and technical scores that aren't worth chasing for their own sake.
Where development or hosting changes are required, I'll work with the relevant specialists to make sure the SEO requirements are understood.
Plugins, Themes & Technical SEO
Plugins make it relatively easy to add SEO functionality to WordPress, but installing Yoast, Rank Math or another SEO plugin doesn't mean your website is optimised for search.
I'll review how your particular combination of theme, plugins and page builder handles important technical elements including canonical tags, XML sitemaps, redirects, metadata, structured data, crawl directives and JavaScript-rendered content.
Plugins can also conflict or duplicate functionality – particularly where SEO, schema, performance and page-builder plugins are all doing overlapping things.
One of the advantages of WordPress is that once these issues are identified, many fixes can be implemented relatively quickly. Where they require development work, I'll provide clear recommendations for your developer or agency rather than pretending that SEO consultancy and WordPress development are the same job.