Webflow SEO Expert
I provide SEO consultancy for Webflow websites, helping businesses improve their organic visibility through technical SEO, site architecture, content optimisation and internal linking.
My Approach to Webflow SEO
From an SEO perspective, there's a lot I like about Webflow. It produces relatively clean code, gives you good control over important on-page SEO elements and includes many of the technical building blocks you need without having to install and configure numerous plugins.
So it can provide an excellent technical foundation for SEO, particularly when SEO requirements are considered as part of the original website build. Where things can become more complicated is when SEO is introduced after the site architecture, CMS collections and templates have already been established.
It's also possible to build SEO requirements directly into CMS templates, making things like page titles, meta descriptions and other elements scalable across larger collections of content.
The challenge usually comes when I'm brought into a Webflow project after the website has already been designed and built.
Unlike WordPress, there isn't a huge plugin ecosystem that allows you to quickly bolt on missing SEO functionality. Changes to site architecture, CMS structures, templates or more advanced technical requirements can therefore require more planning and custom development.
My preference is consequently to get involved as early as possible in a Webflow project, so that search demand, site architecture, landing pages, internal linking and technical SEO requirements can be considered before the structure of the website becomes difficult to change.
That's not to say a Webflow website can't be optimised after it's already been built - but the likelihood is that we'll need to involve a developer in the process.
My Approach to Webflow SEO
From an SEO perspective, there's a lot I like about Webflow. It produces relatively clean code, gives you good control over important on-page SEO elements and includes many of the technical building blocks you need without having to install and configure numerous plugins.
So it can provide an excellent technical foundation for SEO, particularly when SEO requirements are considered as part of the original website build. Where things can become more complicated is when SEO is introduced after the site architecture, CMS collections and templates have already been established.
It's also possible to build SEO requirements directly into CMS templates, making things like page titles, meta descriptions and other elements scalable across larger collections of content.
The challenge usually comes when I'm brought into a Webflow project after the website has already been designed and built.
Unlike WordPress, there isn't a huge plugin ecosystem that allows you to quickly bolt on missing SEO functionality. Changes to site architecture, CMS structures, templates or more advanced technical requirements can therefore require more planning and custom development.
My preference is consequently to get involved as early as possible in a Webflow project, so that search demand, site architecture, landing pages, internal linking and technical SEO requirements can be considered before the structure of the website becomes difficult to change.
That's not to say a Webflow website can't be optimised after it's already been built - but the likelihood is that we'll need to involve a developer in the process.