BigCommerce SEO Expert
I provide SEO consultancy for BigCommerce stores, helping ecommerce businesses increase their organic visibility through category and product optimisation, site architecture, internal linking and technical SEO.
My Approach to BigCommerce SEO
From an SEO perspective, BigCommerce gives you a lot of the building blocks you need. It provides control over SEO-friendly URLs, page titles and meta descriptions, redirects, robots.txt and other important technical elements, while also providing structured data functionality and ecommerce-focused templates out of the box.
It also gives you considerable flexibility over URL structures, including the ability to customise URLs for products, categories and other important page types.
For me, the biggest SEO opportunity on most BigCommerce stores is making sure the category structure reflects how customers actually search.
I'll look beyond broad categories to identify opportunities for more specific categories and subcategories based on product types, brands, attributes and other commercial searches, creating additional entry points into the store. Strong internal linking then helps establish the relationships between these pages and ensures authority flows towards the areas that matter most.
Where things can get more complicated is in the implementation. Themes, apps and catalogue configuration can introduce technical SEO issues even when BigCommerce itself is correctly configured.
I've encountered stores where internal links point extensively to non-canonical product URLs, for example, or where JavaScript-based product recommendations are visible to users but their links aren't present in the underlying HTML.
I'll also review the structured data actually being generated by your theme, rather than assuming it's correct simply because BigCommerce supports it.
My Approach to BigCommerce SEO
From an SEO perspective, BigCommerce gives you a lot of the building blocks you need. It provides control over SEO-friendly URLs, page titles and meta descriptions, redirects, robots.txt and other important technical elements, while also providing structured data functionality and ecommerce-focused templates out of the box.
It also gives you considerable flexibility over URL structures, including the ability to customise URLs for products, categories and other important page types.
For me, the biggest SEO opportunity on most BigCommerce stores is making sure the category structure reflects how customers actually search.
I'll look beyond broad categories to identify opportunities for more specific categories and subcategories based on product types, brands, attributes and other commercial searches, creating additional entry points into the store. Strong internal linking then helps establish the relationships between these pages and ensures authority flows towards the areas that matter most.
Where things can get more complicated is in the implementation. Themes, apps and catalogue configuration can introduce technical SEO issues even when BigCommerce itself is correctly configured.
I've encountered stores where internal links point extensively to non-canonical product URLs, for example, or where JavaScript-based product recommendations are visible to users but their links aren't present in the underlying HTML.
I'll also review the structured data actually being generated by your theme, rather than assuming it's correct simply because BigCommerce supports it.
I've been working with Darren on a large-scale SEO project over the past several months and have found the experience thoroughly positive from start to finish. He is extremely professional and consistently goes above and beyond to support us. Importantly, he takes the time to patiently explain SEO concepts and terminology to those of us who aren't well versed in the field, which has made the whole process much easier to navigate.
We've already seen fantastic results, including increased impressions, clicks, and organic search traffic. I would highly recommend Darren to any business looking for an SEO consultant who combines real expertise with genuine care for his clients.
