Why Consider a Fractional SEO Manager?

Has your organization engaged with an agency for SEO services but hasn’t seen the desired results? Many agencies spread themselves too thin across different service offerings and have huge turnover of staff. This can lead to inconsistent results and frustration. This can lead to SEO intertia because there isn’t enough budget for a full-time in-house SEO.

Choosing an independent fractional SEO expert to integrate into your team on a part-time basis may be the solution to your SEO headache.

With over 10 years of SEO experience, I’ve helped clients ranging from double sided marketplaces to DTC ecommerce sellers to B2B SaaS startups to financial institutions and law firms to semi-state bodies and more.

As a fractional SEO manager, I can add value to your business by defining and implementing an SEO strategy that is aligned with your business life-cycle stage, competitive environment and business goals.

fractional SEO darren mcmanus

The benefits of hiring me as a fractional SEO expert:

  1. Expertise and Focus: Hiring a fractional SEO expert like me on a part time basis allows you to gain access to a high level of expertise and a more focused approach to your specific SEO needs compared to an agency that may be spread more thinly across many clients and services and may even cycle you through different junior agency staff.
  2. Cost-Effectiveness: Hiring a fractional SEO expert is more ususally more cost-effective than hiring an SEO agency. You get access to genuine expertise without the full-time expense.
  3. Customized Strategy: A fractional SEO expert can provide a more customized and strategic approach to your SEO. I insist on embedding myself into your wider team and understanding your wider business before working with a client. This allows me develop SEO strategies that are tailored specifically to the clients unique circumstances.
  4. Single Point of Contact and Accountability: One of the biggest frustrations of working with an agency is the turnover of agency staff and continuous cycle of new (usually junior) project team members as time goes on. Working with a fractional SEO expert such as myself means direct communication and a single point of accountability. This can lead to quicker decision-making, more transparency in strategies and tactics, a closer working relationship and ultimately a more successful SEO plan.
  5. Flexibility: A fractional SEO expert can offer more flexibility in terms of working arrangements. I can adapt to your business needs and scale my involvement up or down based on your evolving requirements.
  6. Integration with Your Team: A fractional SEO expert can integrate more closely with your internal team, understanding your company culture and working directly with your staff. This can lead to better an increase in cross-department knowledge sharing and collaboration and ultimately a more effective SEO plan.
  7. Long-term Partnership Potential: Often, a fractional SEO expert may become a long-term strategic partner, deeply understanding your business and continuously contributing to your growth over time.

If you’d like to chat about how I can help your organization meet your SEO goals, get in touch below: