Apparently SEO is dead - at least that’s what I’m seeing in approximately 90% of posts on my Linkedin feed right now. It’s been replaced by some new things - namely GEO and LLM optimization. I’ve also heard the term “Answer Engine Optimisation” bandied about. But then...

There is a lot of talk at the moment about LLMs like ChatGPT, Grok and Perplexity taking over from search engines. Realistically though, the impact that these “competitors” are having in terms of market share is minimal. According to SparkToro data, in 2024 Google...