Content Writing in the age of EEAT Google’s Search Quality Rater Guidelines are a set of instructions given to evaluators known as “Quality Raters”. These evaluators use the guidelines to assess random websites displayed in Google’s search results and...

Content writing takes time – a lot of it. And time is a valuable resource. So, if there was a way to tweak your writing ever so slightly to ensure that all that valuable time you put into your web content provides you with a return (i.e. web traffic) in the medium to long term rather than just whenever you share your content on social / paid channels, that would be helpful, right?

What is On Page SEO Optimisation After crawling your website, search engines analyse various elements of your content in order to interpret it and decide whether it is relevant for certain search queries. On Page SEO Optimisation is one of the three core pillars of...