Google is Getting Worse In a recent blog post I discussed how a bottom of funnel search on Google would no longer trigger a “blue link” search result that would send a user to a business that sells what the user is looking for. And that instead, Google is more...
Opinion & Experiments
SEO For Startups: The role of SEO in startup growth
Starting a new business requires a great deal of time, work, and dedication. When it comes to getting the word out about your new business, the internet offers some of the most powerful tools available. One of the most effective ways to drive traffic to your site and...
The Internet is Getting Worse. And SEO is to blame.*
The internet is undoubtedly getting worse. It's full of shit content and it's getting more and more difficult to find useful information and, to use Google's own terminology, "hidden gems". I'm an SEO consultant. So the self-serving, defensive position would be "it's...
SEO Showdown: Donald Trump vs Joe Biden
The 2020 United States presidential election is scheduled for Tuesday, November 3, 2020 and the good people of the U.S have the enviable choice between Donald Trump and Joe Biden. Seeing as the president has ruled out taking part in the upcoming debate having...
SEO Showdown: Fine Gael vs Fianna Fáil
When it comes to the upcoming Irish general election, I’m sure many of you, like me, are undecided as to who you should vote for. Given that both of the front-runners (according to the latest IPSOS poll) , Fianna Fáil and Fine Gael, are virtually...
SEO is About Traffic not Rankings, Teamwork not Checklists
I think I can speak for most freelance SEO consultants when I say that amongst the most common requests we hear are to “Fix my SEO”, “Do my SEO for me” and, my favourite, “Get me to the top spot on Google”. These requests vastly underestimate the complexity of SEO in 2018. Here’s why…





