Google is Getting Worse In a recent blog post I discussed how a bottom of funnel search on Google would no longer trigger a  “blue link” search result that would send a user to a business that sells what the user is looking for. And that instead, Google is more...

Apparently SEO is dead - at least that’s what I’m seeing in approximately 90% of posts on my Linkedin feed right now. It’s been replaced by some new things - namely GEO and LLM optimization. I’ve also heard the term “Answer Engine Optimisation” bandied about. But then...

The European Accessibility Act (EAA) came into effect in Ireland on June 28th of this year. The EAA is is a European law that sets accessibility requirements for a wide range of products and services to improve access for people with disabilities When it comes to...

There is a lot of talk at the moment about LLMs like ChatGPT, Grok and Perplexity taking over from search engines. Realistically though, the impact that these “competitors” are having in terms of market share is minimal. According to SparkToro data, in 2024 Google...

A website migration is the perfect opportunity to to: Identify new content requirements for your site Identify existing content optimization opportunities Improve your site architecture and internal linking ‍ Identifying New Content Requirements During A Website...

In normal circumstances, i.e. outside of the specific situation of a site migration or redesign, the starting point for any successful SEO project is a technical SEO checkup. This checkup will ensure that your website can be discovered and crawled by Google...

There are many reasons why you might want to redesign or migrate your website. Some of these include: Rebrand / repositioning – maybe your site no longer represents your brand Outdated design that’s in need of a refresh. Web design is constantly evolving, and your...

Content Writing in the age of EEAT Google’s Search Quality Rater Guidelines are a set of instructions given to evaluators known as “Quality Raters”. These evaluators use the guidelines to assess random websites displayed in Google’s search results and...

Starting a new business requires a great deal of time, work, and dedication. When it comes to getting the word out about your new business, the internet offers some of the most powerful tools available. One of the most effective ways to drive traffic to your site and...

Paid search landing pages and SEO (search engine optimization) landing pages are both types of web pages that are designed to attract visitors and turn them into customers. However, they differ in the way they are accessed and the strategies used to optimize them....

You’ve finalised your business idea, you’ve secured investment and you’re well on your way to finalising your new product or service and can’t wait to get it to market. The next step is to create your new website. It can be tempting to jump right in and try to get...